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Search Engine Optimization
Click Fraud
What is Click Fraud and how can i stop it?
On a basic level, Click Fraud is when someone clicks on an advertiser's
PPC advertisement with the intent to drain the advertiser's PPC account. Lets
provide a simple example to show the growing concern of Click Fraud.
Let's say that you have a keyword bid of $1 related to your PPC account, each
time someone clicks on your campaign, you will be charged $1 for each click.
If you have $2,000 in your account, this of course would mean that you are allowed
2,000 clicks before your PPC account is removed from the search results. If
for any reason someone decided to attack your account using click fraud, they
would purposely implement ways to drain your account funds, this could be done
in days, weeks or months, no matter what the time scale, this results in an
extremely bad Return On Investment.
Let's be honest here, there isn't really a way we can stop click fraud, neither
can we stop credit card fraud, however, we can certainly try and prevent it.
I'm going to talk about Adwatcher below and point out a few features which will
help you prevent click fraud.
What is Adwatcher and how can it help?
Founded in early 2005, Adwatcher is a complete web-based application
specifically designed to help increase the ROI for each of your PPC campaigns,
and it was designed with click fraud in mind. Not only does Adwatcher allow
you to edit the reports, or allow you to send SMS messages about click fraud,
it will display a message to possible click fraud users that your campaign is
being monitored and there IP has been recorded. Adwatcher will not only help
you to reduce click fraud, it will also provide you with solid click fraud evidence
so that you can report it to the search engine asking for a refund. Adwatcher
costs just $19.95 and is a must for any PPC advertiser, click
here for more information.
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