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If you do decide that DIY SEO is for you, keep in mind that this is not just a one time job, DIY SEO or any SEO in that matter require continuous monitoring and tweaking. The above steps are really important to gain an average presence for your related search terms on search engines. You will not see the results of your work overnight, SEO requires time, and expect to make mistakes, use a simple Plan-Do Review (PDR) scheme. Plan your keywords/phrases and copywrite for your pages, implement those changes and review a couple of weeks/months after. Using PDR highlights what works and what doesn't.