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Search Engine Optimization
Google Bowling
Google Bombing is a term which has become quite popular in the search
engine optimization world. Google bombing refers to building different
web pages/web sites that point to a specific website, to give its
ranking a boost, but recently another term, namely ‘Google
Bowling’ is making waves. So what is Google Bowling? Is it
some kind of a new Bowling game introduced by Google? Or is it some
kind of new software? Google Bowling is a negative term, which refers
to a technique that can be used to undermine your competitors by
actually linking to their web sites using appropriate anchor text.
As the definition suggests it is not something an ethical online
business would do. But what makes it interesting is the fact that
according to Google this cannot be done.
Quote from Google’s information for webmasters
guide:
“Fiction: A competitor can ruin a site's ranking somehow or
have another site removed from Google's index. Fact: There is almost
nothing a competitor can do to harm your ranking or have your site
removed from our index. Your rank and your inclusion are dependent
on factors under your control as a webmaster, including content
choices and site design.” Before going into this concept further,
it would help to clarify the fact that the concept of GoogleBowling
is still not proven, and something which SEO experts are still observing.
So how does it work?
Most SEO experts know that Search Engine Optimization is largely
about link building. Google not only takes the quantity of links,
but also its quality into consideration, before ranking a page,
which means having a lot of bad quality backlinks could hurt your
ranking. So let’s assume Person A wants to Google Bowl Person
B, what he could try doing is, have poor quality links point to
Person B’s website. The focus would be on having a large number
of bad quality links point to Person B’s website, therefore,
“A” can go out and buy site-wide links on huge websites,
preferably more than 5 to 10 and those with 10,000 plus pages, with
befitting anchor text, preferably something for which Person B already
ranks well, or an exceedingly used commercial phrase. The most important
thing here is that the anchor text remains the same on all web sites.
Leaving it in place for a long enough period, preferably three or
four months, should do the job. This can be an extremely dangerous
and powerful technique and something for which Google must have
already started looking for workarounds. There might well be a time,
when people will actually ring up SEO companies, requesting them
to throw out competitors website’s from Google’s index
rather than work on their own ranking.
With more and more people getting to know about
this new technique it is vital for webmasters to protect themselves
from becoming a victim of this. One of the most important things
you should do to make sure that you don’t become a victim
of this technique is check your backlinks often and change your
anchor text from time to time.
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