Search Engine Optimization
Inside Google
At present Google is the leading worldwide
search engine, it supports multiple languages and has one of the
most sophisticated search engine algorithms around. If you bear
in mind Google's unprecedented popularity and simplicity you will
see that your site needs to master its rankings for your particular
key phrases, this will usual mean that other search engines catch
on to your website with similiar positionings. It isnt easy to understand
such a complex system but you need to master it to give your site
an edge in an increasingly demanding market.
Google is a mystery as far as search engine theories
go, you essentially have to try and understand what makes one site
rank better than another. Although the forementioned algorithms
are constantly changing Google themselves have shown link backs
play a large roll in a search engines view of any web page, in order
to do well a website needs to have links from other sites directly
to it. Not only that the websites that link to it are usually respected
by search engines themselves. PageRank is google's own measure of
a website, there is much speculation on how it is composed but a
key factor is proven to be back links, below is a scale that is
widely believed to be the backbone of how it judges your website.
The amount of PageRank distributed around the internet is believed
average at 1 for every website, thats why we begin this at PageRank
2.
PR 2 = 0-6 Link backs
PR 3 = 6-60 Link backs
PR 4 = 60-600 Link backs
PR 5 = 600-6000 Link backs
PR 6 = 6000-60000 Link backs
PR 7 = 60000-600000 Link backs
PR 8 = 600000-6000000 Link backs
PR 9 = 6000000-60000000 Link backs
PR 10 = 60000000-600000000 Link backs
We used a base number of 6 for this example although
it is disputed whether it could be 5 or lower. The amount of back
links your website recieves plays a large role within your search
engine positioning but a strong anchor text and title tag for your
links is also key to success, you can see how to do this as demonstrated
below.
<a href="http://www.linkhere" title="Keyword
Title Text">Keyword Anchor Text</a>
PageRank analyses more than link backs. External links are known
to "leak" page rank from your website, in simple terms
- your website can cast one vote against each websites it links
to, if these are external links it takes from a pool of PageRank
that your website has to offer. It is recommended you either seek
recipirocal links from websites you link to or use other methods
like javascript to prevent your PageRank from being dispersed from
your website.
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