Search Engine Optimization
Keyword Density
A large part of search engine optimization
is getting several targeted keywords or phrases into the top positions
on search engines. To do this you have to specifically adapt your
site to fit these words or phrases in without your average visitor
noticing the difference. The first place you should start is your
content, once you've optimized and placed as many keywords into it
as possible you can still do more. Place keyword headers into <h1>
and <h2> tags accordingly for maximum effectiveness. It is also
proven that bold and italicized text has a small effect on keyword
text & density. Besides your content there is a variety of places
you can place your keywords.
<a href="www.linkhere.com" title="Your
SEO link keyword text goes here">
<img src="www.linkhere.com/image.gif" alt="Your
SEO image keyword text goes here">
The first html snippet outputs a simple link but when you put your
mouse pointer over a link with title text then you can see it pop
up, likewise with the example image html snippet - useful with image
heavy websites. This method is particularly effective when joined
with correct linking text and can be used on both internal and external
links. Try to keep your primary keywords to around 2-5 and target
them specifically, there are many keyword generators and keyword
density checkers on the net - the ratio for each of your keywords
should be above 5.0%.
As the search engine technology
advances webmasters are beginning to speculate whether the search
engines are basing the keyword ratio over your entire site, although
this isnt feasible for most sites if you run a very specialised
site it is of course useful to make sure all your pages are optimized.
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