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Search Engine Optimization
Site map Optimization Technique
Site Maps can be a great tool for making
search engines crawl through your web site in a much more effective
manner, thereby helping you get more pages indexed, and ultimately
getting you more visitors. Most people know what site maps are,
as they can be seen on many of the major websites, although for
those who don’t, “a site map is a page which contains
a list of all the links within a website, under different categories
and headings, just like a table of contents of a book”. Now
when a search engine hits the site map page, it gets to see all
the links within that website and this enables it to crawl through
those pages. It’s just like guiding search engines with the
help of a map, in this large universe of internet.
Site maps also help visitors to get an overview
of the entire web site, and hence act as a great navigational tool.
It helps visitors find specific pages through a single page, for
which they might have had to follow several links to reach the desired
page. Here are some examples of well designed site maps.
http://www.google.com/sitemap.html
http://www.lycos.com/sitemap.asp
This leads us to the next question, i.e. how should
site maps be designed. Designing a site map can be as simple as
designing any other static pages without any pictures, graphics,
etc. But all effort should be made to keep the structure logical
and simple. Its best to browse through the web, and check out a
variety of site maps before you decide on what kind of structure
you want to follow.
Here are some things you should keep in mind, before
designing a site map.
Homepage Link: It
is important to give a prominent link from the homepage to the sitemap
page, so that visitors and search bots can easily hit the site map
page. In fact, preferably there should be a link to the site map
page from every page of your website.
Text Links: Plain
text links should be used for all the links, as some search bots
can have problems crawling through “JavaScript”.
Categories: It is
important to organise the contents into well defined categories,
and even sub-categories for easy navigation of the user. Although
this doesn’t have direct SEO implications, it makes more sense
to the user.
Descriptive Content:
It is ideal to add some content describing the links, as search
engines tend to ignore pages, full of links. It is also important
to use your targeted keywords in your descriptive content as well
as in your anchor text.
Anchor Text Link:
It is important to use page titles as your anchor text, so that
you can increase your anchor text back links. This is helpful for
search engine optimization as it increases your link popularity.
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